2012 the garment sourcing market in India was cluttered. Promises of quality were being compromised. Proﬁt was winning over pride. The seeds for ‘Fashion Karma’ were sown on a weekend of April 2012 when Atul Sagar took the plunge to disrupt existing practices with a business that had a clear purpose and committed to 3 values.
- Value 1: The business will succeed only if the customer succeeds – the customer’s agenda always comes ﬁrst
- Value 2: Honesty and transparency
- Value 3: Product integrity across the value chain
We are diﬀerent from the rest
We know India and the Indian ways of working. We understand how the international community perceives and engages with the Indian mindset.
We have global established brands as buyers. We know the pressures you face when sourcing garments from Asian countries.
We follow a Total Quality Management (TQM) approach to maintain international quality standards.
We offer our clients efﬁcient logistics and supply chain management along with customized packaging options in order to meet the exact demands of customers in an effective manner.
We ‘price it right’ always. Our understanding of the markets, business challenges and the needs of our manufacturers, yarn producers and the farmers, We work hard to ensure fair value to all.
Robust due diligence in selection of manufacturers against stringent variables including experience, expertise, ﬁnancial robustness, pricing and quality controls